Attract the right students.
Meta, Google and LinkedIn ads shaped around the course, the audience and the admission cycle, including Malayalam and Tamil creatives where they lower cost per lead.
PAID MEDIA & STRATEGYEducation marketing consultant · India
Education marketing consultant for institutes & EdTech across India.
I’m Safik PM, an education marketing consultant based in Calicut, Kerala. I help institutes and EdTech companies across India turn enquiries into admissions by connecting paid ads, landing pages, CRM and counsellor follow-up. I’ve managed ₹3Cr+ in ad spend and generated 230K+ leads for brands including Brototype, Bridgeon and AIMER Business School.
Last updated: 25 October 2026
SAFIK PMEducation marketing consultant
Based in
Calicut, Kerala.
Calicut, Kerala.
5+
Years in
education marketing
₹3Cr+
Advertising spend
managed
230K+
Read the fullLeads generated
across campaigns
case studies
01 / The role
What does an education
marketing consultant do?
An education marketing consultant plans and improves how an institute attracts, qualifies and converts students, so ad spend turns into admissions, not just leads.
Most institutes don’t have a lead problem. They have a system problem: ads, landing pages, forms, CRM and counsellor follow-up run separately, and nobody can say which campaign produced which admission. My job is to connect those pieces and fix the weakest one first.
- Strategy: which courses, audiences, cities and platforms to prioritise, and what each admission is worth.
- Paid media: Meta, Google and LinkedIn campaigns built around admission goals, not cheap form fills.
- Funnel and follow-up: landing pages, qualifying forms, CRM routing and fast WhatsApp response.
- Measurement: tracking that links spend to qualified leads, admissions and revenue.
02 / The approach
How I increase
admissions.
A four-step funnel I use with every institute. Each step fixes a different leak between the first ad click and the final admission.
Turn interest into qualified enquiries.
Landing pages and lead forms that match the ad’s promise and ask the right qualifying questions, so counsellors spend time on serious students.
LANDING PAGES & LEAD QUALITYFollow up before they go cold.
CRM routing and WhatsApp replies within 60 seconds, with nurture sequences for students who aren’t ready to join today.
CRM & WHATSAPP AUTOMATIONMeasure admissions, not leads.
Reporting that connects spend to qualified leads, admissions, cost per admission and revenue, so you scale what actually enrols students.
ATTRIBUTION & REPORTINGNeed the whole system built and run for you? My agency, ScalEd Marketing, handles full execution for education businesses.
03 / Results
Results from
education brands.
Selected outcomes from my roles and engagements. Full breakdowns are in the case studies.
01EDTECH · 2022–2025
Performance campaigns at scale
19.5xPeak ROI214,761Leads in 2023
Managed ₹1.3Cr+ in ad spend across Meta, Google and LinkedIn, scaled regional Malayalam and Tamil funnels, and brought ACoS down from 25% to 10.5% during a 2024 turnaround.
Read the Brototype case study02MULTI-CHANNEL ACQUISITION · 2024–2025
Head of Media & Marketing
14,383Leads₹96Best monthly CPL
An 11-month programme with ₹17.5L+ in ad spend. A Tamil-language Meta campaign became one of the strongest channels and helped drive a 2,625-lead peak month.
Read the Bridgeon case study03BUSINESS SCHOOL · 2026
Head of Marketing
4xROAS₹60LRevenue
Built and managed the acquisition system across paid media, lead generation, tracking and admissions growth for a premium programme.
See it in my selected work04LANGUAGE ACADEMY · FREELANCE
English Café
Lean-budget performance marketing
3.42xROAS₹7.48Lowest CPL
₹48,500 in revenue from ₹14,187 of ad spend on daily budgets of ₹100–350, with a 6.12% conversion rate.
Read the English Café case studyFigures are taken from campaign and CRM reports for each role or engagement.
04 / Who I work with
Built for
education businesses.
Different institutes lose admissions in different places. These are the four I know best.
EdTech companies & bootcamps
High lead volumes, sales teams to feed and acquisition costs that creep up as you scale. I build qualification and routing so sales calls the right leads first.
EXAMPLE: BROTOTYPECoaching & training institutes
Batches to fill on a deadline. Local Meta ads, course-search Google campaigns, demo-class funnels and fast WhatsApp follow-up.
EXAMPLE: BRIDGEONColleges & business schools
Long decision journeys with parents involved. Programme-level campaigns, counsellor CRM and tracking across a full admission cycle.
EXAMPLE: AIMER BUSINESS SCHOOLLanguage & skill academies
Smaller budgets where every rupee counts. Tight targeting and lean funnels that keep cost per lead low.
EXAMPLE: ENGLISH CAFÉI’ve also worked with Transparent Academy, Hustlify, CareerGram, ArivuPro Academy, English RootMe, Metafora and TLH.
05 / Your options
Consultant vs agency
vs in-house team.
All three can work. The right choice depends on your budget, how fast you need results and who will do the day-to-day execution.
| Factor | Education marketing consultant | Marketing agency | In-house team |
|---|---|---|---|
| Monthly cost | Lower than a full agency. You pay for senior expertise, not a large team. | Higher. Covers a team of specialists. | Salaries, tools and hiring time. |
| Time to start | Days | 1–3 weeks | 1–3 months to hire |
| Who works on your account | A senior specialist, directly | Depends on who is assigned | Depends on who you hire |
| Execution capacity | Focused scope, scaling with partner support when needed | High: creative, media and development | Full-time, but limited to the team’s skills |
| Best for | Institutes that want senior strategy and hands-on execution without hiring a team | Large, multi-campus budgets that need a lot of creative output | Large, steady, always-on budgets |
I work as a consultant directly, and through ScalEd Marketing when an institute needs a full team for execution.
06 / Working together
How an engagement
works.
A clear path from the first conversation to monthly reporting, with the timing for each step.
Free funnel review
A plain-language breakdown of where your ad spend is wasted, why leads aren’t converting, and the three fixes with the biggest impact.
Within 48 hours90-day plan
Targets for leads, qualified leads, admissions and cost per admission, plus the order in which we fix things.
Week 1Setup
Tracking, campaigns, landing pages, lead forms, CRM routing and WhatsApp follow-up.
Weeks 1–2Optimise
Weekly testing of audiences, creatives, forms and follow-up, judged on admission data, not just lead counts.
Weeks 3–12Report
Monthly reporting from spend to leads, qualified leads, admissions and revenue.
Every month
07 / Pricing & location
Pricing and
where I work.
Simple, scoped engagements, and remote work with institutes anywhere in India.
Pricing
Scoped to your goals
Ongoing ad management and optimisation is a monthly retainer. One-time builds such as landing pages, CRM setup or WhatsApp automation are priced as projects. Your ad budget is paid directly to Meta or Google and is separate from my fee.
Share your courses, monthly ad budget and current lead volume, and you’ll get a clear quote within 24 hours.
Ask for a quoteWhere I work
Across India, from Calicut
I’m based in Calicut, Kerala and work with institutes across India remotely, with in-person meetings available across Kerala. Education marketing in Kerala.
I’ve run campaigns for audiences in Kerala and Tamil Nadu in Malayalam, Tamil and English, for EdTech companies, coaching institutes, business schools and academies.
Start a conversation08 / About
About
Safik PM.
I’ve spent 5+ years inside education businesses: in the campaigns, the CRM and the conversations about what’s working.
I started at Digital Compound, an agency, running paid ads, websites and lead generation. At Brototype I moved from executive to marketing team lead within a year and managed ₹1.3Cr+ in ad spend over three years. At Bridgeon I was Head of Media & Marketing, and at AIMER Business School I was Head of Marketing.
Today I consult with institutes directly and run ScalEd Marketing, a growth agency that builds complete admission funnels for education businesses.
09 / FAQ
Frequently asked
questions.
Quick answers about working with an education marketing consultant.
What does an education marketing consultant do?
An education marketing consultant plans and improves how an institute attracts, qualifies and converts students. That covers ad strategy on Meta, Google and LinkedIn, landing pages, lead qualification, CRM and WhatsApp follow-up, and tracking that connects ad spend to admissions and revenue. The goal is more admissions at a lower cost per admission, not just more leads.
How much does an education marketing consultant cost in India?
Fees depend on scope. Ongoing campaign management is usually a monthly retainer, and one-time builds such as landing pages or CRM automation are priced as projects. Your ad budget is paid directly to Meta or Google on top of the fee. Share your courses, monthly ad budget and lead volume and you’ll get a clear quote within 24 hours.
How long does it take to see more admissions?
Lead flow usually starts within the first week of new campaigns going live. Improvements in cost per lead and lead quality need around 4–6 weeks of data, and admission gains show within one admission cycle. That’s why every engagement starts with a 90-day plan.
Which platforms work best for student leads in India?
Meta (Facebook and Instagram) is usually the biggest source of student leads because of its reach and low cost per lead. Google Search captures students who are already searching for a course, and LinkedIn works for working professionals and B2B programmes. Regional-language creatives often help: a Tamil-language Meta campaign became one of Bridgeon’s strongest channels.
Do you run the ads yourself or only advise?
Both. I can build and manage campaigns, landing pages and automations hands-on, or guide your in-house team with a plan, reviews and reporting. For larger scopes, my agency ScalEd Marketing handles full execution.
Do you work with institutes outside Kerala?
Yes. I’m based in Calicut and work remotely with institutes across India, with in-person meetings available across Kerala. My past campaigns have targeted audiences in Kerala and Tamil Nadu in Malayalam, Tamil and English.
What is the difference between cost per lead and cost per admission?
Cost per lead is ad spend divided by leads; cost per admission is ad spend divided by the students who actually join. On a ₹50,000 budget, a campaign with ₹100 leads and 10 admissions costs ₹5,000 per admission, while one with ₹200 leads and 20 admissions costs ₹2,500 per admission. The second is the better campaign, even though its leads look more expensive.
10 / Let’s connect
Where are your
admissions
leaking?
Share your current challenge for a free admissions funnel review. I’ll look at what’s happening between the ad click and the admission.
A practical look at your campaigns, lead quality, CRM and follow-up, with your growth goal in mind.
START A CONVERSATION